BACKGROUND

If you’ve been long enough with us, you have probably seen our transition from our previous logo, the famous tricolor hexagon that would usually be spinning around in your Accointing’s platform while loading your wallets and exchanges. The Hexagon served us well while we were a crypto tax platform as it helped us portray our 6 steps for crypto taxes:

1. Import
2. Track
3. Manage
4. Review
5. Classify 
6. Report

 If this is the first time you are hearing about this, we personally apologize and we will make sure to punish our Marketing team for it once this COVID season is over and we are able to travel again. To be fair though, we didn’t realize that the hexagon symbolized this until mid last year when Marketing came up with that idea. For us, the co-founders, it came from the shape that it forms when drawing connected lines inside of a cube, touching every “face” of it. 

Like so:

As we evolved as a company, as a brand, as a product, we realized that the hexagon didn’t quite exemplify what we were trying to accomplish overall as a platform. Our hexagon will remain forever in our heart and I guess this is a way to say “good bye” and we hope that a nice repair shop somewhere adopts you and makes the best out of you. But…there’s no good in dwelling on the past and from now on, there’s only a future…so we got our hands into it.

From Accointing to ACCOINTING.com

Our current logo took around 231 iterations in order to reach the final version. We started by identifying the main pain points that our current brand had as well as identifying possible opportunities within our existing brand. 

We came to the following conclusions:

1. Our name is terrible for SEO as the Google algorithm identifies us immediately as a typo:

2. We needed to emphasize the “crypto” in Accointing 
3. We needed to change the isotype as it was completely associated with us as a crypto tax platform

So for the first issue, we decided to do two things:

1. We would capitalize the name every time we would write about it
2. We would add “.com” at the end of the logo for people to find us faster

We hoped to accomplish 2 things with this:

1. Portray ourselves as a completely digital service and platform
2. Gain more visibility with Google’s algorithm to make it easier for our users to find us

The second issue that we had to approach was adding more crypto into ACCOINTING. The obvious answer was to highlight the COIN in ACCOINTING. However, we wanted to do this subtly without going for the obvious, tasteless solution. 

Here’s where the isotype started to gain more and more power and attention. The isotype became our obsession as it helped us finalize our masterpiece, the missing piece of the puzzle you might say. 

Here’s an example of 50 of the iterations that we did in order to come up with the final version:

We finally decided on 4 main ideas:

1. An owl
2. CO connected with a little stump
3. A trendline in a flat design
4. An overlapping “C” and “O”

From which we iterated another 50 new designs:

We finally decided on one which is the consequence of over 3 weeks of constant work and perfection. So you’re probably wondering – “what’s wrong with these guys?” Well, you see, we needed something that could represent us on the long term, a logo that could exemplify ACCOINTING.com for the next 5 years and it had to be perfect. Now you’re probably wondering – “ok, how does this logo exemplify you?”. Let us explain:

The Black Oval

The oval represents 2 things:

2. Represents the “O” in ACCOINTING.com
3. Represents a portal from the past into the future

The Dark Grey Line

The line represents crypto taxes as it was the first part of our platform, what we started with, our past, and our beginnings. 

The White Grey Line

The line represents our Portfolio Management platform. Our Portfolio Management tool looks to provide clarity and transparency to your transactions as well as the right set of tools to make clear decisions.

The Blue Line

The blue line represents 2 things:

1. Reliability as the portfolio tracker, providing you the relevant information at the right time, whenever, wherever
2. It portrays ACCOINTING.com’s vision to the future, aiming upwards to provide the best crypto platform possible to its users

The combination of it all helps us define the ecosystem that ACCOINTING.com has become, the benefits it conveys for its users and the potential that it has for growth in the future.

We want to thank all of you who have been with us from the very beginning supporting us and those who joined us and have recommended us to thousands of friends and families. I hope you like the new logo and that you help us keep building this platform to suit your needs.

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ACCOINTING.com is an all-in-one solution trusted by thousands of crypto traders around the world, changing the way people handle their crypto taxes and providing relevant insights and information about the crypto trader’s portfolio through an intuitive platform with modern design, great customer service and overall user experience that adapts to the life cycle of their users, regardless of their level of experience. ACCOINTING.com offers a crypto portfolio tracking app and desktop as well a crypto tax solution, focusing on easing the onboarding process into crypto of the trader as well as increasing the understanding of the users’ portfolio behavior and performance.